{"id":395,"date":"2026-06-25T11:16:18","date_gmt":"2026-06-25T09:16:18","guid":{"rendered":"https:\/\/morrobaygroup.com\/?p=395"},"modified":"2026-06-25T11:21:42","modified_gmt":"2026-06-25T09:21:42","slug":"article-distributique-le-nearshore-protege-en-partie-aymax-des-difficultes-des-esn","status":"publish","type":"post","link":"https:\/\/morrobaygroup.com\/en\/article-distributique-le-nearshore-protege-en-partie-aymax-des-difficultes-des-esn\/","title":{"rendered":"Article DISTRIBUTIQUE : Le nearshore prot\u00e8ge en partie Aymax des difficult\u00e9s des ESN"},"content":{"rendered":"
\n

Alors que les ESN fran\u00e7aises ont \u00e9t\u00e9 confront\u00e9es \u00e0 une croissance atone l’an dernier, Aymax a d\u00e9gag\u00e9 une hausse de revenus \u00e0 deux chiffres. Un r\u00e9sultat notamment obtenu gr\u00e2ce \u00e0 sa capacit\u00e9 \u00e0 mener des projets SAP depuis la Tunisie et l’Egypte.<\/p>\n

Dans un contexte o\u00f9 les DSI sont somm\u00e9es de r\u00e9duire leurs d\u00e9penses, la capacit\u00e9 d’une ESN \u00e0 proposer des prestations en nearshore et offshore est plus que jamais un atout. Le cas d’Aymax en est une illustration. Forte d’environ 200 collaborateurs, cette soci\u00e9t\u00e9 de conseil et d’int\u00e9gration sp\u00e9cialis\u00e9e dans les solutions de SAP a d\u00e9gag\u00e9 14,6 M\u20ac de chiffre d’affaires en 2024, soit une hausse de 12,5 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. Au cours de la m\u00eame p\u00e9riode, les revenus cumul\u00e9s des ESN fran\u00e7aises n’ont cr\u00fb que de 0,7 %, selon Numeum. Le profil d’Aymax ne l’a pas pour autant totalement immunis\u00e9e contre les difficult\u00e9s que traversent ses homologues dans l’Hexagone. Initialement, la soci\u00e9t\u00e9 de services tablait sur une croissance de ses facturations comprise entre 14 % et 15 %.<\/p>\n

Du nearshore \u00e0 l’intervention sur les march\u00e9s locaux<\/strong><\/p>\n

D\u00e9livrer des services depuis des pays \u00e0 plus faible co\u00fbt de main d’oeuvre qu’en France a toujours fait partie de l’ADN d’Aymax. Dans la foul\u00e9e de sa cr\u00e9ation en 2014, l’entreprise a ouvert une filiale en Tunisie. Elle concentre aujourd’hui pr\u00e8s de la moiti\u00e9 de ses effectifs. \u00c0 la sortie du Covid, une autre filiale a \u00e9t\u00e9 cr\u00e9\u00e9e, en Egypte cette fois-ci. Initialement, les deux structures avaient vocation \u00e0 servir les grands comptes fran\u00e7ais, la cible privil\u00e9gi\u00e9e de l’ESN.\u00a0\u00ab Des clients locaux ont fini par venir frapper aux portes de nos filiales \u00bb<\/em>, explique Maxime Cariou, le PDG et fondateur d’Aymax. Au point que l’activit\u00e9 du prestataire en Tunisie se r\u00e9partit aujourd’hui \u00e9quitablement entre la demande locale et les prestations nearshore. Vu la propension des clients \u00e0 chercher des co\u00fbts bas, cet \u00e9quilibre devrait toutefois \u00eatre renvers\u00e9 au profit du nearshore cette ann\u00e9e.<\/p>\n

Une nouvelle filiale en Suisse<\/strong><\/p>\n

En 2024, 20 % \u00e0 30 % du chiffre d’affaires global d’Aymax a \u00e9t\u00e9 tir\u00e9 par l’international. Et pour son dirigeant, cette capacit\u00e9 de l’ESN \u00e0 proposer des prestations \u00e0 des clients situ\u00e9s hors de France devrait nettement contribuer \u00e0 l’atteinte d’un chiffre d’affaires global d’environ 20 M\u20ac en 2026. Des revenus qui proviendront en partie de la filiale suisse qu’Aymax a tout r\u00e9cemment ouverte \u00e0 Lausanne. Les manettes ont \u00e9t\u00e9 confi\u00e9es \u00e0 deux sp\u00e9cialistes tr\u00e8s exp\u00e9riment\u00e9s des solutions SAP. L’\u00e9quipe helv\u00e8te devrait atteindre 10 personnes d’ici la fin 2025.<\/p>\n

Par Fabrice Alessi<\/a><\/p>\n<\/div>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Alors que les ESN fran\u00e7aises ont \u00e9t\u00e9 confront\u00e9es \u00e0 une croissance atone l’an dernier, Aymax a d\u00e9gag\u00e9 une hausse de revenus \u00e0 deux chiffres. Un r\u00e9sultat notamment obtenu gr\u00e2ce \u00e0 sa capacit\u00e9 \u00e0 mener des projets SAP depuis la Tunisie et l’Egypte. Dans un contexte o\u00f9 les DSI sont somm\u00e9es de r\u00e9duire leurs d\u00e9penses, la […]<\/p>\n","protected":false},"author":2,"featured_media":401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nArticle DISTRIBUTIQUE : Le nearshore prot\u00e8ge en partie Aymax des difficult\u00e9s des ESN | Morro Bay Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morrobaygroup.com\/en\/article-distributique-le-nearshore-protege-en-partie-aymax-des-difficultes-des-esn\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Article DISTRIBUTIQUE : Le nearshore prot\u00e8ge en partie Aymax des difficult\u00e9s des ESN | Morro Bay Group\" \/>\n<meta property=\"og:description\" content=\"Alors que les ESN fran\u00e7aises ont \u00e9t\u00e9 confront\u00e9es \u00e0 une croissance atone l’an dernier, Aymax a d\u00e9gag\u00e9 une hausse de revenus \u00e0 deux chiffres. Un r\u00e9sultat notamment obtenu gr\u00e2ce \u00e0 sa capacit\u00e9 \u00e0 mener des projets SAP depuis la Tunisie et l’Egypte. 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